The Big Ones on Home

The First Rule of Kickass Copy

Thu, 07 Sep 2023 16:13:18 +0200

Junk mail. I was mesmerized by it. Still am.

Send a stranger a letter, get them to open it, read it, and then buy whatever you’re selling? That’s magic—a magic that drew me into this field years ago and a big part of what holds me here today.

Nature of Your Product

Thu, 07 Sep 2023 16:13:18 +0200

I live in this great little east coast town. It’s super walkable there’s a local ice cream shop only a block from my house. Sometimes when it’s nice I bring my sons there after school.

Nature of Your Prospect

Thu, 07 Sep 2023 16:13:18 +0200

Here’s the bottom line of kickass copy that converts.

Put the needs and wants of your prospect first. It’s that simple.