Kickass Copy Essentials on Home

Raise (And Resolve) Objections

Thu, 07 Sep 2023 16:13:18 +0200

Here’s the deal. People want to buy from someone they trust—and they’re willing to pay a premium for it. One of my favorite ways to establishing that trust (and a key to writing kickass copy) is by bringing up the negative features of your product first. Not only does this make you seem more credible and trustworthy, it also gives you the opportunity to later dismiss those concerns with the virtues of your product.

Establish Authority

Thu, 07 Sep 2023 16:13:18 +0200

A little while back I decided I wanted to buy myself a bike. After poking around online, I found a model I liked and went to a local shop to see if they could order for me.

Show Proof of Value

Thu, 07 Sep 2023 16:13:18 +0200

Everybody wants to know they’re getting their money’s worth. Period.

This is espcially true if you’re selling a premium product, or something that will require a large investment from your prospect. However, no matter the price…

The Satisfaction Conviction

Thu, 07 Sep 2023 16:13:18 +0200

No copy is kickass without this. (It can double response.)

How to Write A Great Satisfaction Conviction

Here’s the deal. Even after the perfect pitch, readers may still have hesitations. Why? Because it’s natural to worry about whether or not you’re making the right choice (relationships, amirite?). So to make you copy that much more kickass, you need to obliterate that worry. You do that with your satisfaction conviction.

Create A Sense of Urgency

Thu, 07 Sep 2023 16:13:18 +0200

A while back I had this girlfriend. We had a lot of fun, but she was hesitant to commit to me. No matter what I tried, she just wouldn’t become “official.”

Additional Kickass Elements

Thu, 07 Sep 2023 16:13:18 +0200

Here’s some more stuff to sink your teeth into. Get ideas. Make you copy that much more badass. (ADD EVERYTHING FOR A QUICK REFERENCE)