Kickass Copy Playbook on Home

Example Post

Thu, 07 Sep 2023 16:27:22 +0200

You can use blog posts for announcing product updates and features.

Getting Started

Thu, 07 Sep 2023 16:13:18 +0200

It’s true. I’m a selfish bastard. I didn’t create this website out of the goodness of my heart. I made it because I wanted work to easy. And fun. And doggone it, I want to be good at what I do.

Client Interview Questions

Thu, 07 Sep 2023 16:13:18 +0200

Great copy ideas don’t come out of thin air. They come from research. The following questions will help you …

Testimonial Questionaire

Thu, 07 Sep 2023 16:13:18 +0200

The best testimonials tell a story.

Discover your client’s story—and how you fit into it—with the following prompts (adjusted as needed).

Voice_Tone_Guides

Thu, 07 Sep 2023 16:13:18 +0200

The First Rule of Kickass Copy

Thu, 07 Sep 2023 16:13:18 +0200

Junk mail. I was mesmerized by it. Still am.

Send a stranger a letter, get them to open it, read it, and then buy whatever you’re selling? That’s magic—a magic that drew me into this field years ago and a big part of what holds me here today.

Nature of Your Product

Thu, 07 Sep 2023 16:13:18 +0200

I live in this great little east coast town. It’s super walkable there’s a local ice cream shop only a block from my house. Sometimes when it’s nice I bring my sons there after school.

Nature of Your Prospect

Thu, 07 Sep 2023 16:13:18 +0200

Here’s the bottom line of kickass copy that converts.

Put the needs and wants of your prospect first. It’s that simple.

Raise (And Resolve) Objections

Thu, 07 Sep 2023 16:13:18 +0200

Here’s the deal. People want to buy from someone they trust—and they’re willing to pay a premium for it. One of my favorite ways to establishing that trust (and a key to writing kickass copy) is by bringing up the negative features of your product first. Not only does this make you seem more credible and trustworthy, it also gives you the opportunity to later dismiss those concerns with the virtues of your product.

Establish Authority

Thu, 07 Sep 2023 16:13:18 +0200

A little while back I decided I wanted to buy myself a bike. After poking around online, I found a model I liked and went to a local shop to see if they could order for me.