<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Branding on Home</title><link>https://polite-kheer-1007b5.netlify.app/writing/branding/</link><description>Recent content in Branding on Home</description><generator>Hugo</generator><language>en</language><copyright>Copyright (c) 2020-2024 Thulite</copyright><lastBuildDate>Thu, 07 Sep 2023 16:13:18 +0200</lastBuildDate><atom:link href="https://polite-kheer-1007b5.netlify.app/writing/branding/index.xml" rel="self" type="application/rss+xml"/><item><title>tone_voice_guidelines</title><link>https://polite-kheer-1007b5.netlify.app/writing/branding/creating_tone_voice_guidelines/</link><pubDate>Thu, 07 Sep 2023 16:13:18 +0200</pubDate><guid>https://polite-kheer-1007b5.netlify.app/writing/branding/creating_tone_voice_guidelines/</guid><description>&lt;p&gt;CREATING A TONE AND VOICE GUIDE is a great title.&lt;/p&gt;
&lt;p&gt;lexicon: words you use to refer to things
show alternatives
create index
have personas&amp;ndash;they don&amp;rsquo;t need to be fancy
who are your classic customers?
cyclist, gadgeteer, parent
single paragraph for each one.&lt;/p&gt;</description></item></channel></rss>