Writing Tips on Home

_ Principles of Kickass Copy

Thu, 07 Sep 2023 16:13:18 +0200

Here’s an example: carmax solves a need–they get you a car. but they never talk about it. they talk about how they’re not used car salesmen–and focus on alleviating the internal pains associated with buying one. what you see iswhat you pay. no commissions. quality certs and inspections to make sure every car is reliable.

Writing the Pitch

Thu, 07 Sep 2023 16:13:18 +0200

Lot’s of people are insecure about their writing chops—yours truly, included. Here are some tips for beating self-doubt, putting in the reps, and getting better (you can do it, everyone can).

Editing

Thu, 07 Sep 2023 16:13:18 +0200

While some writers may be able to upchuck genius copy without needing to go back and edit, I’m not one of them. You probably aren’t either. Especially since, if you’ve been paying attention, your job is to write the first draft as fast as humanly possible.

When in Doubt

Thu, 07 Sep 2023 16:13:18 +0200

There will be times when everything you write sucks. There will be times when you won’t have any ideas. There will be times when you really won’t want to do whatever it is you have been assigned to do. When those moments come along I want you to remember this: